How to be a social media rock star

02/14/2012 | Advertising Age (tiered subscription model)

Rock bands and musicians use social media to engage fans and drive ticket and record sales. Ryan Star says he likes to post photos of his audiences to his Facebook page, and asks his fans to tag themselves; electronic-music artist Moby says he uses Instagram to collect his fans' photos on a world map; and the band Thirty Seconds to Mars uses Tumblr and other sites to help fans organize ride-shares to gigs. "The simple but effective strategies that bands employ for customer-relationship management could serve as a lesson for brands," Rupal Parekh writes.

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