How to be a social media rock star

02/14/2012 | Advertising Age (tiered subscription model)

Rock bands and musicians use social media to engage fans and drive ticket and record sales. Ryan Star says he likes to post photos of his audiences to his Facebook page, and asks his fans to tag themselves; electronic-music artist Moby says he uses Instagram to collect his fans' photos on a world map; and the band Thirty Seconds to Mars uses Tumblr and other sites to help fans organize ride-shares to gigs. "The simple but effective strategies that bands employ for customer-relationship management could serve as a lesson for brands," Rupal Parekh writes.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA