Ad industry, SAG-AFTRA begin contract negotiations

02/14/2013 | Variety (subscription required)

Performers union SAG-AFTRA and the advertising industry are beginning contract negotiations today in New York, the first time terms will be negotiated since the two unions merged last year. The joint committee of the 4A's and the Association of National Advertisers has advised members that "prudent planning" could help mitigate the consequences of a potential strike -- the last one came in 2000 -- although more moderate union leadership and the "minimal disclosure of details" means a strike is less likely, writes Dave McNary.

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