Big Data is difficult to define and even harder to show how useful it truly is, Dave Mandl writes. "[T]he term seems to get thrown around recklessly and cluelessly more often than not and, even when it's used appropriately, applied much more widely than is warranted," Mandl writes. "... The mere increase in the amount of data being made available for a given application, no matter how big that increase may be, doesn't automatically make it a Big Data application."
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