Golf Channel is TV venue for FootJoy promos

02/14/2013 | MediaPost Communications

FootJoy, a golf apparel brand, has unveiled a multiplatform effort built around the tagline "FJ. The Mark of a Player." The campaign includes a trio of TV spots by Innocean USA that are airing on the Golf Channel, built around golfers' "unbreakable emotional bond with the game," says Innocean Executive Creative Director Greg Braun.

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