How a small company can find powerful partners

02/14/2013 | New York Times (tiered subscription model), The

Alexandra Mayzler is trying to find large-company partners for her business, Thinking Caps Tutoring, but she hasn't had much luck so far. Other business owners suggested that Mayzler look for people who will advocate for her company -- one of her current clients may have powerful friends, for example. They also recommended that Mayzler pursue a few large partners at a time. "Because, if you put all your eggs in one basket, and it doesn't happen, then you're back to where you started," said Susan Parker, owner of Bari Jay.

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New York Times (tiered subscription model), The

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