NBCU wants to play catch-up on fees, ad rates

NBCUniversal, in an attempt to narrow "the monetization gap" between it and its peers, plans to raise affiliate and retransmission-consent fees, as well as ad rates, for its cable networks, including USA Network, Bravo and Syfy, its NBC broadcast net, and about two dozen NBC and Telemundo owned-and-operated stations, NBCU CEO Steve Burke said. "Our affiliate fees are not what they should be, both in terms of the cable channels and retransmission consent," Burke said during a call with analysts. "On the advertising side, our CPMs are lower than some of the other people in the business who have lower ratings than we do."

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