A new way to gauge the performance of Facebook ads

02/14/2013 | Entrepreneur online

Facebook's new "conversion measurement" feature provides more valuable insight into the performance of advertising on the social network, writes Amy Porterfield. The tool allows companies to target their ads and fine-tune their strategy. "[W]hen the data shows that a particular ad is collecting leads at a rate and price per lead you are satisfied with, you can more confidently continue to direct ad dollars to that specific ad campaign," she writes.

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