Playnomics debuts mobile player-targeting and retention platform

02/14/2013 | VentureBeat

Playnomics has extended its PlayRM platform, which helps optimize game monetization and player retention, to mobile, writes Drew Takahashi. Developers can use the platform much as businesses use customer-relationship management to target consumers with special offers when their attention wanes. Beta users have seen a 150% increase in retention using these tactics, according to Vice President of Business Development Ian Atkinson.

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