Rovio recruits talent to run new ad team

02/14/2013 | TechCrunch

Rovio has added a spate of hires to its Brand Advertising Partnership Team as it looks to break away from third-party brokered ads and move into marketing partnerships. Hires include digital marketing veteran Betsy Flounders Novak and Millennial Media's Matt Pfeffer, both of whom will oversee operations in the U.S. Todd Tran, a former Apple mobile advertising executive, has been named head of Rovio's EMEA and APAC Brand Advertising Partnership team. Raphaelle Tripet will also join that team from inMobi.

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