Tweens: Marketers And Programmers' New Darlings

02/15/2002 | NYTimes.com

Programmers, including the Disney Channel, Nickelodeon and the Discovery Channel, are aggressively courting the 8-14 demographic with specially tailored TV shows and product tie-ins. About 24.8 million U.S. tweens are expected to spend about $35 billion this year, a recent study says.

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