VW lobs "Fast" pitch for GTI model

02/15/2006 | Advertising Age (tiered subscription model)

Volkswagen of America will emphasize its GTI performance model's German engineering in a campaign featuring the first work for the automaker from Crispin Porter + Bogusky, Miami. The spots will introduce Helga, a German-accented engineer in a lab coat, and a small black icon with red eyes intended to represent the "fast" concept.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO