VW lobs "Fast" pitch for GTI model

02/15/2006 | Advertising Age (tiered subscription model)

Volkswagen of America will emphasize its GTI performance model's German engineering in a campaign featuring the first work for the automaker from Crispin Porter + Bogusky, Miami. The spots will introduce Helga, a German-accented engineer in a lab coat, and a small black icon with red eyes intended to represent the "fast" concept.

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