Best Western strategizes to become customer care leader

02/15/2007 | TravelPulse

Best Western International is laying the groundwork to develop a long-range strategy in its aim to lead the industry in customer care. Officials say the company is now engaged in a "fact-collecting" process for the initiative. "Our goal is to continue enhancing our brand image and drive long-term member value," said David Kong, president and CEO of Best Western International.

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