Pay-per-call helps the unconnected do business online

02/15/2007 | Bloomberg Businessweek

Small businesses that don't maintain e-commerce sites can still advertise online, using pay-per-call ads. The ad format charges advertisers a fee whenever a user calls a number advertised online. In certain fields, the conversion rate for pay-per-call reportedly is three to five times higher on average than for a pay-per-click ad.

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