Pay-per-call helps the unconnected do business online

02/15/2007 | Bloomberg Businessweek

Small businesses that don't maintain e-commerce sites can still advertise online, using pay-per-call ads. The ad format charges advertisers a fee whenever a user calls a number advertised online. In certain fields, the conversion rate for pay-per-call reportedly is three to five times higher on average than for a pay-per-click ad.

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY