Pay-per-call helps the unconnected do business online

02/15/2007 | Bloomberg Businessweek

Small businesses that don't maintain e-commerce sites can still advertise online, using pay-per-call ads. The ad format charges advertisers a fee whenever a user calls a number advertised online. In certain fields, the conversion rate for pay-per-call reportedly is three to five times higher on average than for a pay-per-click ad.

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO