Weight Watchers business in review

02/15/2007 | Adweek

Weight Watchers has launched a review of its estimated $70 million ad account. Incumbent WPP Group's Young & Rubicam, New York, is planning to defend, through Y&R Brands' BrandBuzz unit, according to sources, but other details of the review were not available from either the client or consultant Pile & Co.

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