Banner advertising finally comes into its own

02/15/2010 | Adweek

Banner advertising, long overshadowed by paid search, could return to the fore thanks to recent changes in infrastructure for selling, serving and targeting banner ads. "It's going to facilitate a lot of brand dollars coming online because they'll be able to buy audience -- and right now it's really hard for them to do it at scale outside of a few portals," ThinkEquity analyst William Morrison says.

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