IAB makes case to lawmakers that industry should police itself

02/15/2010 | Mediaweek

The IAB is urging online publishers to follow best practices for behavioral ads to avoid becoming the target of FTC investigators, who this year are expected to step up their "enforcement agenda," according to Mike Zaneis, the IAB's vice president of public policy. The IAB has been successful in making the case to lawmakers that self-regulation is a better option than heavy-handed restrictions. Lawmakers "don't want to pass a law that really hurts the business," Zaneis said.

View Full Article in:

Mediaweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY