Infiniti's first worldwide effort touts Japanese roots

02/15/2010 | Brandweek

Infiniti's first worldwide ad campaign is built around its Japanese heritage, with references to the country's art and engineering. The effort from TBWA\Chiat\Day is meant to be "authentic to the brand," said Carl Phillips, senior manager, Infiniti global advertising and marketing. "Japanese influence plays a role in the value of the brand, and it's quite a powerful point in differentiating ourselves."

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