Marketers struggle to place a value on social media

02/15/2010 | Adweek

Many marketers see engaging in social media as a necessity -- but they're being forced to measure success in terms other than return on investment. Companies that are leading the charge into integrated traditional and social-media campaigns, including Pepsi, H&R Block and Dell, are creating their own scorecards and metrics for tracking results of social efforts.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA