Understanding mobile apps' true promise for business

02/15/2010 | Financial Times (tiered subscription model)

Smartphone applications, which have exploded in recent years, are ubiquitous and appealing, but businesses need to focus on the apps that can give them a competitive advantage. "For every business, there is at least one app available that can help to solve your problem," said one consultant. "The iPhone has been the key here, as it opened the floodgates by showcasing the potential of mobile services."

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