Web giants drive push into hyperlocal sites

02/15/2010 | Mediaweek

AOL's Patch.com and MSNBC.com's acquisition of EveryBlock.com are two signs that large Web firms are increasingly interested in tapping the market for local content -- and marketers will spend $14.9 billion on local online ads in 2010, according to Borrell & Associates. "Online local is the largest commercial opportunity yet to be won," AOL Ventures' Jon Brod says.

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