Report: Retailers will ramp up IT investment this year

02/15/2012 | Retailing Today

Retailers plan to invest more heavily in IT solutions aimed at building customer engagement, according to a report from the NRF Foundation and KPMG. "Retailers are poised to enter 2012 with a renewed focus on building up and building out many of their most important operations, hoping to establish a new sense of brand loyalty with all of their customers," said National Retail Federation President and CEO Matthew Shay.

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