Tips to boost restaurant marketing returns

02/15/2012 | FastCasual.com

Restaurants looking to boost sales after several slow years may need new marketing strategies that make more effective use of mobile and social tools, writes Punchh CEO Jitendra Gupta. Engage guests with mobile phone loyalty programs, encourage and empower customers to write reviews that drive word-of-mouth, and re-engage customers with personalized, context-specific campaigns, he writes.

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