Apple is going green, CEO says

02/15/2013 | Wired.co.uk (U.K.)

Apple may not have the best reputation with greens, but the tech giant is going above and beyond to be a more responsible company, says CEO Tim Cook. That means reducing direct impacts, improving worker conditions at suppliers' factories and trying to ignore naysayers, Cook says. "I don't care if people are lobbing grenades from the sidelines. We're going to do what's right and just and move the ball forward," he says.

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