CBS mobile platform for local content is close to fruition

02/15/2013 | TVNewsCheck (free registration)

CBS this week will take another step toward monetizing the tablet and smartphone streaming of its owned stations and affiliates when Nielsen begins testing its platform to determine the accuracy of tracking technology. CBS over the past several months has been testing a streaming platform powered by Syncbak that doesn't require a dongle or an antenna at its WCBS and WLNY stations in New York and KCBS and KCAL in Los Angeles.

View Full Article in:

TVNewsCheck (free registration)

Published in Brief: