Column: 10 hotel-marketing blunders that shrink revenue

02/15/2013 | eHotelier.com

Failing to utilize iPads, neglecting to refresh website design and relying on flash sales are some of the marketing mistakes that spell failure for a hotel, writes Larry Mogelonsky, president and founder of LMA Communications. Ignoring the wedding market will also mean a loss of significant revenue for a hotel because it is a strong recession-proof market segment, Mogelonsky writes.

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