Godiva runs last-minute mobile ads for V-day sales

02/15/2013 | MobileCommerceDaily.com

Godiva Chocolatier used an innovative mobile ad integrated with popular music app Pandora to spur last-minute Valentine's Day purchases. The ad displayed the mileage to the nearest Godiva location and users could tap the ad to get directions to that location. "This is an excellent branded banner ad to gain traffic to a well-known chocolatier for last-minute Valentine purchases, and well-placed on Pandora’s mobile app," said Marci Troutman, CEO of mobile web developer SiteMinis.

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