Influencers a core part of content marketing strategy

02/15/2013 | SearchEngineWatch.com

Identifying "super influencers" on blogs and social media who can drive large shares of traffic to a business's website is one of the most important parts of content marketing, writes Ben Straley. Those influencers serve as brand advocates, so businesses should strive to build a good relationship with them, he notes. This includes creating exclusive content for them to see before others or allowing them to test drive products.

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