Most consumers rely on friends for product advice

02/15/2013 | MediaPost Communications

More than three-quarters of consumers rely on the advice of friends or family members to make decisions about purchasing an unfamiliar product, a study from Nielsen shows. Meanwhile, 70% say they look online for reviews and 66% say they rely on recommendations from an expert. Nielsen notes the results show an increasing role for word-of-mouth marketing via social media.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY