Video game replay app adds commentary feature to fuel WOMM

02/15/2013 | VentureBeat

Applifier is adding a FaceCam feature to its Everyplay application that lets users record themselves giving a play-by-play commentary on a mobile-game replay video. The new commentary feature is aimed at fostering word-of-mouth marketing for mobile games via players who post replay videos of game sessions to social media, said Applifier CEO Jussi Laakkonen.

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