Want to go viral? Start by paying attention

02/15/2013 | B2C Marketing Insider

Businesses should always be attuned to what is happening on social media during major public events in order to capitalize on opportunities for viral marketing, writes marketing blogger Patrick Himes. For example, when Sen. Marco Rubio, R-Fla., reached for a half-pint bottle of Poland Springs water during his State of the Union rebuttal speech, the company was slow to respond and missed the peak period for tweets related to the event, he writes. "[I]t's important to recognize, as agencies and businesses, that paying attention to big events as they happen and as people react in real-time on Twitter is vital to capitalizing on opportunities," he writes.

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