Want to go viral? Start by paying attention

02/15/2013 | B2C Marketing Insider

Businesses should always be attuned to what is happening on social media during major public events in order to capitalize on opportunities for viral marketing, Patrick Himes writes. For example, Poland Springs missed the peak period for tweets related to Sen. Marco Rubio drinking the company's water while delivering the Republican response to the State of the Union address, Himes writes. "[I]t's important to recognize, as agencies and businesses, that paying attention to big events as they happen and as people react in real-time on Twitter is vital to capitalizing on opportunities," he writes.

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