Bank of America hires Initiative as media buyer

02/16/2005 | Advertising Age (tiered subscription model)

Bank of America has moved its media-buying and media-planning accounts from Interpublic Group agency Deutsch, New York, to sibling agency Initiative Worldwide. The moves comes four months after the bank shifted its creative account from Deutsch to another Interpublic company, Draft. It is estimated that Bank of America spent $197 million on advertising from January 2004 to October 2004.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA