Oscars show power of big-event TV

02/16/2007 | NYTimes.com

Reflecting the enduring appeal of big-event TV, ad space for the Feb. 25 Oscars telecast already is sold out. Marketers including AT&T, General Motors, Microsoft and Unilever are paying about $1.7 million for a 30-second spot, according to estimates, with many also sponsoring coverage on the official Web site, Oscar.com. Broadcaster ABC also is approaching marketers about sponsoring ads produced for mobile phones, to accompany awards-related content.

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