Experts: Marketers should use e-mail to build relationships

02/16/2009 | Internet Retailer magazine

Although costs don't prohibit businesses from bombarding consumers with e-mails, other considerations should, according to the authors of the new book "Successful E-mail Marketing Strategies: From Hunting to Farming." The authors say companies should use e-mail to cultivate relationships with their best clients rather than sending out many e-mails in an attempt to hunt down new customers.

View Full Article in:

Internet Retailer magazine

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Manager Merchandising Development
Northbrook, Illinois
Planning Analyst
Brooks Brothers
New York, New York
Director of eCommerce Merchandising
Warrendale, Pennsylvania
District Manager
The Vitamin Shoppe
Bayshore, New York
Sr Manager, Retail Marketing
Glendale, California