Inside Google's process for determining a product's fate

02/16/2009 | NYTimes.com

This article looks at cost and other factors weighed by Google in deciding whether to terminate or retool several start-up initiatives, including virtual world Lively and text-message service Dodgeball. "There's no single equation that describes us, but we try to use data wherever possible," said Jeff Huber, Google's SVP of engineering. "What products have found an audience? Which ones are growing?"

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