TV heavyweights Nickelodeon, Disney and Cartoon Network have traditionally dominated the online ad segment targeted to children. However, Mediaweek is reporting that, of late, 50% to 75% of online ad dollars in this sector are not part of integrated television packages. Jeff Malmad, MediaCom's digital media director, said: "There are many more dollars flowing into online for kids. But it's extremely fragmented."
Published in Brief: