CEO: Brand loyalty is key to Dunkin' expansion plans

02/16/2010 | QSRWeb.com

As he celebrates a year at the helm of Dunkin' Brands, CEO Nigel Travis talks about expansion plans and strategy for building Dunkin' Donuts' regional brand loyalty into national recognition. Since joining the company, the former president and CEO of Papa John's International has focused on growth through improving operations and franchisee relations.

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