Guess opens online store to reach more Australians

02/16/2010 | SmartCompany.com.au (Australia)

Busbrand, owner of the Guess license for Australia, encourages other retailers to follow the international fashion brand's lead in launching virtual stores. "All international brands generally operate online stores, and it's a logical extension in a place like Australia, which is quite large geographically," said Busbrand Managing Director Simon Nankervis. "It's not economically feasible to operate stores in every city, and so what we're offering is a complementary service for those customers who aren't able to get to a physical store."

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