Movie marketers create iPhone experiences for app-based ads

02/16/2010 | ClickZ

Universal Studios and Disney Pictures are each pushing the boundaries of what a movie trailer could look like when it goes mobile, through ads designed for the iPhone. Disney's "Alice in Wonderland" promotion by Starcom appears in applications and allows users to play games, watch a trailer or use the iPhone's accelerometer to "fall down a virtual rabbit hole." Universal's "Wolfman" ads include video and a calendar of local show times.

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