Research: Hyundai, Audi topped Super Bowl auto ads

02/16/2010 | Adweek

The Hyundai Sonata and Audi A3, of the five car models featured in Super Bowl ads, registered the biggest increase in consumer demand in the period right after the big game, while the Dodge Charger garnered the smallest boost, according to new research from Autometrics Pulse. Interest in the Sonata on the day after the game jumped 101% compared with the 30 days before the Super Bowl, while the A3 got an 88% boost.

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