Retailers use innovative e-mail strategies to generate responses

02/16/2010 | Shop.org Blog

Stephanie Miller of Shop.org offers some anecdotal evidence of how retailers used e-mail over the 2009 holiday season. For example, Miller explains how more retailers used opt-in holiday-specific content and many integrated social marketing into their holiday campaigns. "Creating great subscriber experiences is the only way to improve response and sender reputation (which determines if your messages make it past the spam filters and reach the inbox)," Miller writes.

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