How to fatten up your e-mail list

02/16/2011 | Grow Smart Biz

Most e-mail lists have a 30% annual churn rate, so you have to keep adding names or you'll lose ground, Monika Jansen writes. Make it easy for people to opt in with links on every page of your website, in your e-mail signature and on all printed materials. Ask customers at checkout if they'd like to join your mailing list, and offer discounts, free shipping or other incentives to make it worth their while.

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