B2B websites should support sales, self-led buyers

02/16/2012 | iMedia Connection

If your business-to-business website is not being guided by the sales and demand-generation teams and being measured by how many sales-ready leads it delivers, it may be sabotaging your business, writes Lauren Goldstein. Optimize websites for sales by constructing them with the "buyer's journey" in mind and by incorporating advanced analytics and personalization options.

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