Loyalty programs pay off for restaurants

02/16/2012 | Restaurant Management online

Restaurants are reaping rewards from revved-up loyalty programs that turn members into brand ambassadors and create more occasions for upselling. Eateries across the country are finding ways to tailor loyalty programs to their concepts, including the 31-unit Maryland-based Greene Turtle, where the Mug Club entitles members to 2 ounces more of beer each time they order a pint.

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