Is SMG playing defense with new Microsoft deal?

Starcom MediaVest Group has committed to buying Microsoft inventory on properties such as Skype and Xbox as part of a new deal that also give SMG a "first look" at Microsoft research. The deal is "complicated" by Microsoft's current consolidation review, Alexandra Bruell writes, as SMG is the incumbent on the tech giant's media account. "The partnership could give SMG leverage with Microsoft at a time when its client business is vulnerable," Bruell writes.

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