Is SMG playing defense with new Microsoft deal?

Starcom MediaVest Group has committed to buying Microsoft inventory on properties such as Skype and Xbox as part of a new deal that also give SMG a "first look" at Microsoft research. The deal is "complicated" by Microsoft's current consolidation review, Alexandra Bruell writes, as SMG is the incumbent on the tech giant's media account. "The partnership could give SMG leverage with Microsoft at a time when its client business is vulnerable," Bruell writes.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY