Paid searches up for Google, Yahoo!

02/17/2006 | MediaPost Communications

Paid searches increased for both Yahoo! and Google, according to data from Nielsen//NetRatings' AdRelevance unit. Yahoo!'s numbers for paid searches increased 21% from August to 23.2 billion links last month, while Google's sponsored links on its search results page and publisher network (excluding Froogle, Image Search and other Google properties) increased 14% to 41 billion during the same time period.

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