VW celebrates "Germanness"

02/17/2006 | NYTimes.com

Volkswagen is taking the wraps off its new GTI with a series of TV and print ads by Crispin Porter + Bogusky that both emphasize the car's performance and praise its German heritage. The spots, which portray male drivers conflicting with less than supportive female counterparts, are geared toward men and are supported by print ads in magazines with strong male appeal.

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