Hershey to spruce up Kisses, other product lines

02/17/2008 | PennLive

The Hershey Co. is planning to change its packaging and marketing strategies for its chocolate Kiss to make up for a 3.6% drop in sales in 2007, which David West, the company's chief executive and president, attributes to the growing consumer preference for premium chocolate. Hershey also is considering repackaging its Hershey Miniatures and Nuggets lines, West said.

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