Atmosphere BBDO's Aranda learning to do more creative with less

02/17/2009 | ClickZ

Atmosphere BBDO senior creative director Arturo Aranda is profiled at a time when his shop is trying to find ways to save on creative costs and to have Atmosphere and BBDO collaborate more closely now that the two share quarters in the same Manhattan building. "Everybody's striving to come up with the big positioning idea," Aranda said. "It's easier to sell it when you know each other. Otherwise people get very territorial."

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