Campbell to update soup labels

02/17/2010 | Wall Street Journal, The

Campbell Soup is changing the design of its iconic soup-can labels and store displays. For two years, the company studied consumer reactions such as changes in heart rate to various images of Campbell logos and bowls of soup, using the results to create labels with larger bowls and no spoons.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Arts Chef Instructor
The Culinary Institute of America
Singapore
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA